14 October 2006

Red fights AIDS

2006 is a busy year for Bono, lead singer for U2. Bono connected with Bobby Shriver of the Kennedy clan to produce RED branded products. The sale of the products generate a percentage of the profits to fight AIDS in Africa.

Never one to do anything in a small way, Bono has joined with companies such as Motorola and the Gap. The tank top on the right is just one of the RED items available at the Gap. Motorola is selling a RED Bluetooth headset.

In 9 October New Yorker magazine, most ads are RED with models Steven Spielberg, Jennifer Garner, Chris Rock, Don Cheadle and many others.

Apple has a RED IPod, with a $10.00 donation for each one sold. Converse has RED in pairs.

To kick off the RED campaign, Bono went shopping in Chicago with Oprah.
Bono is modeling RED Sunglasses from Armani.

Buy and wear RED.

Join the RED Campaign.


No comments: